Power Of In-App Video Advertising In Indonesia

in app video advertimemt

Videos are important tools in mobile app marketing since they are one of the simplest and quickest ways for people to review your apps. It has also evolved as one of the most effective methods of advertising mobile apps in recent years. Companies of all sizes are reaping the benefits of video advertising by collaborating across time zones and continents. And you can do it as well.

Nonetheless, mobile device consumption is booming, especially in-app, as opposed to the mobile web in the past. This is capturing the attention of marketers in a mobile-centric environment where their primary focus is on producing a greater Return on Ad Spend (ROAS).

Massive in-app video usage on mobile devices, non-intrusive ad user interface design, and accurate targeting with compliance to the best quality media criteria are just a few of the grounds why marketers conceive of just one option in mobile in-app video advertising: programmatic.

Let us walk you through how to properly use the potential of video marketing for your app:

Factors Influences The Significance Of A Video ?

A well-crafted and brief film are considerably superior to you penning hundreds of words. When you use pictures instead of writing a long written message, you reach a larger audience. A well-crafted video may work wonders and leave a lasting impression on viewers. More than half of clients rely primarily on product videos, which are recognized to increase the trustworthiness of your mobile app. Your digital advertising success is determined by the nature of the video and what it contains, i.e. its content. A lot relies on how and where you use your video.

If and only if the app delivers a positive return on investment, you should expect a rise in app downloads in a couple of hours after people become aware of your idea and the use of your app (be in terms of commerce, games, content, etc.). Aside from providing value to viewers, the video ought to have a strong hook and attention-grabbing material (visuals & text, if any).

Objectives And Views Driven Promotion Strategy :  

As part of your app advertising plan, you might employ video as content. Video ad formats (which are presently accessible on all main DSPs, ad networks, ad exchanges, and even Affle MAAS) are currently high ROI-driving ad kinds that may be sold depending on different KPIs such as installs or proportion of video watched. As part of your app advertising plan, you might employ video as content. Video ad formats (which are presently accessible on all main DSPs, ad networks, ad exchanges, and even Affle MAAS) are currently high ROI-driving ad kinds that may be sold depending on different KPIs such as installs or proportion of video watched.

Woman watching movie on tablet Young cute Caucasian woman lying on sofa and watching movie on tablet at night. mobile video advertisement stock pictures, royalty-free photos & images

Why Is It Necessary To Have A Video For Your Mobile App ?

Visuals are it’s one of the most engaging mobile marketing strategies since customers can quickly relate to them. More than half of worldwide mobile app media marketing specialists believe that video content provides the best ROI. According to Advertising Research land, colorful images raise content consumers’ attention by 80%. Although just 10% of material information heard is likely to be recalled after three days, people are likely to retain 66% of images and video content for the same period of time.

Before you begin, decide on how you want the app video to continue.

  • Visuals are one of the most engaging mobile marketing strategies since customers can quickly relate to them. More than half of worldwide mobile app media marketing specialists believe that video content provides the best ROI. According to Advertising Research land, colorful images raise content consumers’ attention by 80%. Although just 10% of material information heard is likely to be recalled after three days, people are likely to retain 66% of images and video content for the same period of time. Before you begin, make a decision on how you want the app video to continue.
  • Your video should deliver this message to mobile consumers who want to learn how your app may aid them. Some of the greatest methods to attract more people are to provide distinctive features such as sharing uploaded photos/videos, personal calendars, usage of Twitter hashtags, and so on.
  •  Regardless of who is in your target audience, you should ensure that individuals viewing your video recognize your app for at least the next few days or for the next few hours or feel encouraged to install and use it right away. You should also pay attention to branding elements (app icon, slogan, corporate logo, app name, and so on) and include a call to action button at the conclusion of the video. A “Download Now” button, for example, should send the user immediately to the app-store page,  from where it may be get downloaded.
  • A greeting /introductory message from an affectionate face
  • A clear and pleasant shot of the mobile in use
  • Highlights of some of the significant features for users
  • Few words to let your audience know why the app is so important

Video marketing banner with icons. Digital marketing. Video marketing banner with icons. Digital marketing. Selling goods and services online using video content. Internet promotion. Mobile adds. Flat vector illustration. mobile video advertisement stock illustrations

Reasons Why You Should Use Video Marketing For Promotions

If your film is assisting your viewers in expressing the facts they require, you have undoubtedly hit the nail on the head. Use the video to raise awareness about the benefits of your app. The following are the top five reasons why you should use videos to advertise your app:

Game, social, or content app: There are presently thousands of games, social, and content applications circulating on the internet. As a result, you must ensure that your app advertising hits the correct area in the minds of your target audience. A video is usually an excellent content kind to start with for this reason because it allows you to display your app usage, USP, primary features, and so on.

Tapping of Curious Customers: Of your good videos, you can quickly demonstrate all of your app’s features and specialties. You often have 2-3 minutes of game clock to pique the interest of visitors, as opposed to a few seconds in the case of standard banners, rich media, or gifs.

It Will Have a Lasting Impression: With a well-crafted and imaginative film, you are certain to leave a long and lasting impact on the minds of consumers, regardless of whether they recognize your app or not. Making videos with extremely brief app evaluations or trailers would undoubtedly capture people’s interest. Viewers of video material are 1.81 times more likely to purchase than non-viewers.

No Literacy Barrier: Video as a medium for app promotion works better since it can reach those with poor reading levels. People in developing and undeveloped countries consume material on mobile mostly in the form of video since they cannot read or write. As a result, video ad formats perform significantly better in terms of brand recognition and performance.

Connecting to The Existing Customer Base: Connecting with existing customers through a video has the potential to boost loyalty and also encourage promotions via social media channels & word of mouth. It gives them a further understanding of the benefits of your app.

It Gives More Quality Downloads: Getting customers to download your app is no longer a goal in today’s mobile app environment. You must ensure that your app attracts an increasing number of high-quality users. These consumers might be essential since they may want to see what your program can perform before installing it. They will also gain a comprehension of its concept and a rudimentary comprehension of how it operates before pressing any buttons. Assuming you have such a solid demo video, it will increase downloads from a variety of interested customers since it acts as an introduction to your business.

Conclusion

A well-crafted video may work wonders and leave a lasting impression on viewers. More than half of clients rely primarily on product videos, which are recognized to increase the trustworthiness of your mobile app. Video ad formats are currently high ROI-driving ad kinds that may be sold depending on different KPIs such as installs or proportion of video watched. According to Advertising Research land, colorful images raise content consumers’ attention by 80%. Although just 10% of material information heard is likely to be recalled after three days, people are likely to retain 66% of images and video content for the same period of time.

Few Reasons Why You Should Use Video Marketing for Your App Promotion. A video is usually an excellent content kind to start with because it allows you to display your app usage, USP, primary features, and so on. Viewers of video material are 1.81 times more likely to purchase than non-viewers. Connecting with existing customers through a video has the potential to boost loyalty and also encourage promotions via social media channels & word of mouth. It gives them a further understanding of the benefits of your app.

Hopbug can help you in strengthen your video marketing .